The Power Inside

Member Company: Pereira & O’Dell
Member Website: www.pereiraodell.com
Client: Intel & Toshiba

PROJECT DESCRIPTION

Sometimes you have an idea that seems so ridiculous, so silly that it will never be greenlighted into production. The client will never say yes. And then they do. Enter “The Power Inside” for Intel & Toshiba, a social film that begs the question, “Is your moustache possessed by an alien race that is trying to take over Earth?” With Pereira & O’Dell’s target being millennials, they wanted to provide an experience that was smart, witty and action-packed.

"The Power Inside" had over 75 million views worldwide and a 93% approval rating. The buzz alone generated over 500 original press articles and Intel & Toshiba reported a 37% increase in purchase consideration. But the best part was that Best Buy sold out of the Toshiba Ultrabook during the duration of the campaign.

PROJECT DESCRIPTION

Sometimes you have an idea that seems so ridiculous, so silly that it will never be greenlighted into production. The client will never say yes. And then they do. Enter “The Power Inside” for Intel & Toshiba, a social film that begs the question, “Is your moustache possessed by an alien race that is trying to take over Earth?” With Pereira & O’Dell’s target being millennials, they wanted to provide an experience that was smart, witty and action-packed.

"The Power Inside" had over 75 million views worldwide and a 93% approval rating. The buzz alone generated over 500 original press articles and Intel & Toshiba reported a 37% increase in purchase consideration. But the best part was that Best Buy sold out of the Toshiba Ultrabook during the duration of the campaign.